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EL$93.81 +2.00%+ Alert
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● 10 Oct · US closed · scored 18:17
● Sat 10 Oct 2026/US closed · opens Mon 14:30 BST/101 names scored today/last score 10:32 BSTResearch, not advice · every call is published at Proof

EL

Estee Lauder Companies Inc
$93.81 · +2.00% vs $91.97 close · scored 18:17 · stale
Decision brief
BULLISH · 59/100
What changed
Composite strengthened 5.1 points.
Evidence is stale — treat this read cautiously.
What would change the view
composite falls below +15 · confidence deteriorates materially from 59/100
For the read
options volume favours calls · open interest agrees with the read · signal has been stable
Against / uncertainty
No material contradiction isolated.
The read
Strongly bullish, moderately evidenced, and the tape has led price here.
−100 bearish0bullish +100
+25.9 composite┆ +20.8 yesterday (+5.1)−5.9 vs a week ago
Evidence
59 / 100 · top 40% today
329 contracts · quality 83 · stability 0.78
hasn’t paid −0.01% · n=92,310
01

Why it’s +26

Method
What traded today · weight 62%
+18.3 pts
213 calls · 64.7%116 puts
bias +29.5 × 0.62
What’s on the books · weight 38%
+7.6 pts
11,427 call OI · 60.0%7,616 put OI
bias +20.0 × 0.38
Equals
+25.9
71% of the score comes from today’s volume, 29% from open interest. Disagree with either? See the method.
02

What changed: 14 days of tape against price

14d43d90d365d · Reader
tape composite (bars)— price◆ big one-day moves30d: price −6.99% · tape +9.9 · corr -0.38
▼ low −1.1● peak +52◆ +53.0 in a day09-2409-2609-2809-3010-0210-0410-0610-10$99$90

Plain English: Over 30 days, price has fallen 6.99% while the tape has firmed 9.9 points. The two are drifting apart.

03

Should you trust it?

note
Some evidence, not a lot
confidence 59 (60th pct) · quality 83 · 329 contracts
note
Jumpy
0.78 vs 7-day rolling · choppiness 30
against
This kind of read hasn’t paid
strongly bullish · call-heavy · low liquidity → −0.01% avg, n=92,310
pass
Tape has led price
tape has led EL’s price by 1 day (r=0.24, n=42)
note
Stretched vs its own history
today’s tape sits high relative to price
note
Our record on EL is mixed
39% hit rate on 595 closed calls · payoff 1.07×
04

Where the positions sit

calls tradedstrikeputs traded
$103
$102
$101
$100
WALL · OI 3,849
$99
$98
$97
$96
$95
$94
$93
$92
$91
$90
$89
$88
$87
$86
$85
Spot $93.81 highlighted. The $100 strike holds the most open interest (the “wall”, 3,849). Near-dated expiry in the mix, so OI is noisier.
05

Our record on EL

Proof
39%
hit rate · 595 closed
1.07×
payoff
+0.20%
avg return
6 Oct · 4h
$93.81 → $93.81
+0.00%flat
4 Oct · 4h
$91.97 → $91.97
+0.00%flat
2 Oct · 4h
$91.98 → $91.98
+0.00%flat
2 Oct · 4h
$91.92 → $91.92
+0.00%flat

One rule everywhere: a move of 0.05% or less is flat, and flat is not a hit. That is the same rule Proof uses; 195 of these 595 calls were flat.

06

Catalysts & context

EPS surprise · last 4 quarters
+75.92%Q3 ’25
+3.38%Q4 ’25
+36.17%Q1 ’26
+18.36%Q2 ’26
Street Buy-leaningNext report — P/E 186.31 · fwd 28.81Beta 1.259 52w $66.22–$121.64IV rank —
Estee Lauder Companies Inc · Consumer products
Strongly bullish, moderately evidenced. The tape has led price here.
−100 bearish0bullish +100
+25.9┆ +20.8 ydayevidence 59
hasn’t paid −0.01% · n=92,310
Why it’s +26
+18.3 volume · 65% calls+7.6 OI · 60% calls
14 days · tape bars, price line
◆ +53.009-2409-2609-2809-3010-0210-0410-0610-10$99$90
Price −6.99%, tape +9.9 over 30 days. The two are drifting apart.
Should you trust it?
noteSome evidence, not a lot
confidence 59 (60th pct) · quality 83 · 329 contracts
noteJumpy
0.78 vs 7-day rolling · choppiness 30
againstThis kind of read hasn’t paid
strongly bullish · call-heavy · low liquidity → −0.01% avg, n=92,310
noteStretched vs its own history
today’s tape sits high relative to price
Ask about EL
What is behind today’s +25.9?
The composite has held within 2.7 points of +25.9 across the last 8 sessions.

Today’s +25.9 breaks down as +18.3 from volume and +7.6 from open interest. I can’t split past days the same way: the stored history keeps call/put volume but not open interest for past days.
tape_history · 43 ptsstock_scores · 18:17method · 62/38
Ask
Explain the $100 wallCompare EL vs GPROAlert me before earnings